Epic Default Productions

I’m willing to call it official, at least as far as Pepsi’s branding is concerned. The new designs are considerably less noisy, and as a result, feel much less tied to the 90s — nearly reminiscent of more far-out concepts peddled in sci-fi films. It’s arguable that the new Mtn Dew design is busy (especially compared to the previously revealed concepts), but even then, it leans in the direction of minimalist branding (much like what McDonalds has tried in Japan).

Regardless of whether or not Pepsi is hitching its wagon to the successful and recognizable Obama logo, seeing this kind of branding both pursued and implemented is enough to convince me that we’re officially living the future. 2009 is a nice, solid number for the future, so let’s run with it.

Welcome to the future! Hovercars and off-world colonies all around!

That, or Road Warrior-style collapse; I don’t pretend to be in charge around here.

Tell Oz that his arbitrary declarations are meaningless in the comments, or tell everyone that all will bow to the will of Lord Humungous, in the forums!